Massury Customized Communications is a Zurich-based global consultancy founded in 2008 that specializes in leadership topics, integration, restructuring and mergers. Spearheaded by Barbara Massury, Massury.CC offers a comprehensive package of change consulting, coaching and communications services, starting with the development of a common vision and mapping strategy, and ending with a range of process- and people oriented instruments to implement new approaches for a successful future.
Our mission is to support you in gaining a better understanding of who you are (identity) and where you are headed.
We focus on your needs, your context, and your company’s reality, identifying norms, values and strategic perspectives. Whether for you personally, or for your business, you are left with an aligned strategic approach for the future.
Our method: We use our own REACH method, a consistent, precise and customized approach drawing from the core of “who you are”. From here, we analyze your situation, develop an aligned approach for the future, and work on your positioning, using a range of state-of-the art change and communications approaches.
We help leaders scale their impact
through:
Strategic communications
Personal Growth
We are specialized – and highly experienced – in counseling remote.
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
Barbara D. Massury is an organizational development, change and communications expert, drawing on a wealth of experience in management and communications gathered in international corporations, business associations, and the world of politics.
With a focus on change management and leadership communications, Barbara Massury has held key positions in media relations, executive communications and internal communications at Altana, Aventis and Hoffmann-La Roche as well as with Credit Suisse before founding Massury.CC, a management consultancy business, in 2008.
Massury has been a speaker and panelist at international conferences on organizational development and business dynamics, leadership communications, and employee engagement and is renowned for her work as an executive coach and communications specialist for influential leaders and top managers.
“You move yourself, that’s how you move anybody“
For the detailed Consultant profile and CV: Please contact barbara.massury@massury.com
I’ve spent my entire career working in the field of leadership communications and executive coaching. Over the years, I have come to the understanding that a key element of high performance and productivity is the ability to strike a balance between collaboration and individuality, with the goal of enabling creativity and making room for a consistent flow of forward-looking thoughts within one’s work environment.
My commitment to unleashing creative potential in everybody I work with is also at the core of “The Reachable Project”.
I’ve had the good fortune to encounter and establish close ties with leading creative practitioners, ranging from stage performers and opera singers to conductors, directors, actors and authors. As a result, I’ve started transferring knowledge from the world of art to my corporate coaching approaches. What at first seemed baffling and at times even exotic to my clients, quickly became an inspiring resource.
Creative practitioners embody many of the leadership principles that high-level managers aspire to put into practice with their teams.
The artists presented in “The Reachable Project”, constantly reinvent themselves. They live a life of perpetual change multitasking in a number of roles and positions simultaneously, and tapping in and out of their emotional fabric with ease as a means to generate self-motivation, find inspiration, and to manage their own productivity, personal growth and success.
Exclusive, unique, inspirational: Learning from top creative practitioners
“The Reachable Project”, a compilation of artists’ personal narratives, serves as a bridge for applying invaluable knowledge and skills from the arts to the world of corporate management.
Being a strong and effective leader in tomorrow’s corporate world requires fostering creativity. “The Reachable Project” is meant to inspire you, and to help you develop bold ideas for your teams, roles and work ethics.
“Understand the journey of others to help create your own.“
Helping leaders to “Lead better” is at the core of what I do as a coach and key to the communications and consulting work of Massury CC.
Based on our expertise in this field, we developed 12 guiding principles of Leadership Excellence. You can download them here in an easy-to-print card.
We are happy to share.
Print, fold and enjoy your Lead Better Card “on the house”.
Stay tuned for more input on leadership topics in Insights as well as on Instagram, Twitter and Reachart.org.
Often we come across thoughts that inspire and inform our work in articles, books and publications. We are happy to share some of them with you here.
Truman Capote: Get control over your material; find the simple organic shape or form of your work; find the apple of your work; the construction; its inevitable form. The style is one’s self; something absolutely natural to yourself.
–Watch Truman Capote talk about his approach here
How to use your marketing power in a meaningful and artistic way? Louis Vuitton does it this season. Granted: they have the means to do it. And they do it really well: merging poetry, arts, excellent craftsmanship, creativity and themes of societal change, creating a piece of art in its own right – not only displaying Zeitgeist but innovating Zeitgeist at the same time. Here, a “maison de couture” makes a beautiful and very bold statement, using its monetary power for an artistic and societal proclamation. Chapeau…. (and just one little caveat: where are the masks ?) Watch video in the link.
2020 was the year of the pandemic. But there was one other topic that made headlines and moved everyone around the world: the fight for equal justice following the murder of George Floyd. One book, first published in 2016, gave me an understanding the African-American history in the US on a very visceral level: Colson Whiteheads “Underground Railroad” – it is fictional, but then, unfortunately, somehow it isn’t…
https://www.penguinrandomhouse.com/books/232365/the-underground-railroad-by-colson-whitehead/?ref=PRHE1A2340529&aid=randohouseinc49094-20&linkid=PRHE1A2340529
More about the Pulizer-price-winning author Colson Whitehead:
www.colsonwhitehead.com
Theo Jansen is an exceptional artist. His oeuvre is technically complicated but light, huge but poetic, fascinating and soothing – an experience for all senses. Take a moment, sit back and watch this video of his work. It will make you smile and pause. And on top of that: there is one key learning on failure …
https://www.youtube.com/watch?v=LewVEF2B_pM
Massury Customized Communications
8810 Horgen / Zürich
Switzerland
Barbara Massury
Tel. +41 79 6987541
barbara.massury@massury.com
www.massury.com
